POSITIONING - THE BATTLE FOR YOUR MIND 2ND EDITION

POSITIONING - THE BATTLE FOR YOUR MIND 2ND EDITION

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À propos

Explain how to make and position an industry leader so its name and message gets into the subconscious of the market- and stays there, position a follower so it can occupy a niche not claimed by the leader, and avoid letting a second product ride on the established one. This book includes analyses of successes and failures in advertising.



  • EAN

    9780071373586

  • Disponibilité

    Disponible

  • Longueur

    20.5 cm

  • Largeur

    13.5 cm

  • Épaisseur

    1.5 cm

  • Poids

    246 g

  • Distributeur

    Olf

  • Support principal

    Grand format

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