• Anglais Digital marketing like a PRO

    Clo Willaerts

    • Lannoo
    • 27 Septembre 2018

    How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?

    Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly.

    Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

  • The Conversity Model

    Willaerts Clo

    • Lannoo
    • 7 Mars 2011

    Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue. <a href='http://www.e-boek.org/store/the-conversity-model-p-188413.html'>Ook verkrijgbaar als e-boek</a> <a href='http://itunes.apple.com/be/book/the-conversity-model/id476550262?l=nl&mt=11'>Also available in the iBookstore</a> Take a look inside the book: Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead! Ordinary people, millions of them, are using social media every day to solve their problems: coping with information overload, finding a new job or even a new boyfriend. Just as importantly, they collect information and opinions before deciding what to spend their money on. The people you used to know as your targeted audience, your consumers or even your prospects are now using Facebook, Twitter, blogs and YouTube to start and jo